Early in 2004 during my sophomore year of high school was the first time I opened up Photoshop. It was Photoshop 6 and it was running on a slow school computer. After playing around with the render clouds filter for a few hours I was hooked. I would come in a couple times a week during lunch so I could play around with the program. Creating visual things was always something I was interested in, but it wasn’t until finding that medium that everything clicked and I knew that this was something that I was meant to do. The summer before my senior year, I worked purely so I could afford a laptop and Photoshop. By the time I graduated from high school, I knew that I wanted to go to college to pursue my love of graphic design.
Keeping my skill set diverse is something that I strive for. This was borne not out of trying to appear to be the ideal candidate but instead out of my love of the craft. It is difficult for me to define the “one” type of design that I “do.” I don’t think of things like print layouts, website design, or even photography as separate disciplines, but instead, as projects that allow me to apply different concepts and principles of design.
Modern design has always been one of the key principles of my work. I try to stay on the leading edge of design, but not so far as to stray into the fads that quickly disappear. My interests outside of design also tend to greatly affect the look of my work. Action sports are one of the key influences, specifically skiing and aggressive inline skating. The freedom of those sports is something incredibly appealing; they aren’t bound by the rules that are found in the traditional world of sports. The style in these sports is such a huge part of it is as well, where how how you looked when doing something is just as important as what you did. This visual aspect seems to elevate it to less sport and more of a lifestyle. These concepts in the activities I love fit so well with design that they walk hand-in-hand in my mind.
Andrew Von Haden © 2013. All rights reserved.