AVH

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    Railroads (2007)

    Illustrator

    Robert Duerwachter

     

    When Robert Duerwachter was working on his book "The History of the Wisconsin & Northern Railroad" he was looking to update a lot of the old maps and sketches that he had of the railroads to give them a clean and professional look so he could use them in the book. I got the job through my art teacher at the time in high school, though the project spanned past when I graduated. In an attempt to make the maps accurate, whenever possible things were done to scale or used the exact angle, which proved difficult for many of the maps that were coming off of hand drawn images. A total of 14 maps were created for the book until the publisher paused the funding for the book and the rest of the project was put on indefinite hold.

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    This is the End by Andrew Von Haden

    This is the End (2007)

    Photoshop

    Personal

     

    This piece was created as a reflection on my years in high school. The design was inspired by the work I saw in the senior show at the Milwaukee Institute of Art and Design. I can't say that a ton of the work really resonated with me, but there was one artist in particular that really hit me. I wish I could say that I could remember her name, the information that I wrote down is long since gone. But I do remember what her art look liked and I borrowed heavily from her for this piece.

     

    -Background texture taken from stock.xchng under their royalty free license

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    Church Banner (2008)

    Photoshop

    Christ the King

     

    My church at the time had just moved to having Saturday evening services on top of their Sunday ones and they wanted to advertise that. Some of the members of the the church knew of my skills so I was contacted to make this banner. It was placed outside of the church right off of the road once it was completed.

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    Resident Evil Extinction Poster by Andrew Von Haden

    Resident Evil Extinction Poster (2008)

    Photoshop

    College Course

     

    The project that this piece was created for was to create a movie poster without using images of people. I decided to go with Resident Evil: Extinction as it was the last movie I had seen and it was fresh in my memory. I tried to implement many different aspects from the movie in to the poster, such as the setting (Las Vegas) and the "zombiefied" crows. There is another version of this poster other than the one shown here that includes all the movie information at the bottom in smaller type, but I really like the simplicity of the version I created here.

     

    -Desert, Crows, Las Vegas sign, and rust textures were taken from stock.xchng under their royalty free license

    -Umbrella Corporation Satellite was taken from Sony Pictures under the fair use license

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    Deep Secrets (2008)

    InDesign & Photoshop

    College Course

     

    For a project in one of my college classes we were assigned to create the layout design for a magazine article entitled "Deep Secrets." We had the ability to pick what the topic was for this article, and I immediately went to my first thought - skiing.

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    Sushi Wabi (2008)

    Illustrator & InDesign

    College Course

     

    For this project in college, I had to create the banding and stationary for a made up company. We had several that we could pick from, but I ended up choosing Sushi Wabi as my company. My inspiration for the logo comes from Japanese calligraphy, called shodo. I wanted to give the "S" a very brushed look that emulated the brush strokes that you would see in shodo.  Often times in shodo, the worked is marked with a red family stamp, called a hanko. The "wabi" in the logo is made to look very similar to those stamps.

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    The cover of The Long Patrol by Andrew Von Haden

    The Long Patrol Book Jacket (2008)

    Photoshop & InDesign

    College Class

     

    For this college project, the class was assigned with creating a book jacket for a book of our choosing. I decided to go with a Brian Jacques novel, specifically something from his Redwall series. I think too often his books are passed up for look too "childish" with their covers so I wanted to create a more "gritty" cover.

     

    -All stock images taken from stock.xchng under their royalty free license.

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    A Fact of Life CD Cover by Andrew Von Haden

    A Fact of Life CD (2009)

    Illustrator

    College Class

     

    In this college project the class was assigned to create the complete packaging for a CD single, from the trey card to the CD itself. I picked a band that I was particularly in to at the time, FACT, a post-hardcore band from Japan. If you want to know why the toilet paper roll image was included in the packaging, you can watch the music video for the song and find out for yourself.

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    Japanese Language Club Posters (2010)

    Photoshop

    Japanese Language Club

     

    I was a member of the Japanese Language Club for all 4 years that I was at college (as well as being the treasurer for the final year), so I obviously did a bit of promotional work for the club. I created a base template at first that I could use for creating all sorts of advertising in the future. We would often do either bake or sushi sales to help fund raise for the club, so I would create posters for those and they would be posted in key places across the campus.

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    Horo Digital Painting by Andrew Von Haden

    Horo (2011)

    Photoshop

    Personal

     

    I have long wanted to try my hand at doing digital coloring, but I never actually made it happen. With this piece I aimed to change that. I took a rough sketch I found on the Internet of the main character from the show Spice and Wolf, Horo. I then cleaned up the line art and proceeded to color the image. I was probably a bit too cautious with my coloring in some aspects, but I was happy with the end result.

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    Jitters Drink Menu (2011)

    Photoshop

    Jitters

     

    Jitters is a small coffee shop that is located inside one the dorms at the University of Wisconsin - Whitewater. They were getting sick of their old menu, as they only had a hard copy of it. It was full of things that had been scratched out or pasted over. They wanted something new that would be easy to change and would look good. The menu I created spanned across two 11"x17" sheets of paper so that everything was large and easy to read when they had it posted on their wall.

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    Good Deal logo by Andrew Von Haden

    Good Deal Logo (2012)

    Illustrator & Photoshop

    Good Deal

     

    Good Deal is a small skate and snowboard media brand that is local to my home town. The name of the brand came from people saying "good deal" after their buddies would stomp a trick. For the logo I wanted to play off of the stickers you would find on items at a store to indicate that it was priced really low. The bright orange color and pointed circle shape seemed to play really well in to that idea. I had 2 different sizes of stickers printed off for the brand, one being a 5" and one being a 2.5." Because of the size on the smaller sticker, I opted to exclude the surrounding text to so that the die cut on the vinyl would work properly and to give it a cleaner look.

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    Building Highly Productive Planners Newsletter (2012)

    InDesign

    Northwestern Mutual

     

    This goal of this project was to create a quarterly newsletter for the Building Highly Productive Planners Initiative. Eventually the InDesign file was ported over to a Microsoft Word template to help make things easier for the people writing the content for the newsletter.

     

    Note: All of the text has been filled with placeholder text to protect the confidentiality of the original piece.

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    Raising the Bar Poster by Andrew Von Haden

    Raise the Bar Poster (2012)

    Photoshop

    Northwestern Mutual

     

    This piece was designed to be a kind of "motivation" poster that was to go out to several Northwestern Mutual district offices. The person that I worked with on the project had a pretty clear idea of what he wanted the poster to look like, and I was able to match up with his vision pretty accurately. I used the preexisting pillar graphics as the base of the image and everything else was created in Photoshop. In the end it was printed out as a 34"x22" poster.

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    Homophones Poster for Stephanie Dault by Andrew Von Haden

    Homophones Poster (2013)

    Photoshop

    Stephanie Dault

     

    I had a request from a teacher that I am friends with to create a poster for her middle school classroom. The content of the poster was to talk about the different homophones and which one is which. I want to make it in a style that had a kind of "Instagram" appeal with its cross-processed colors and distressed border. It is now hanging as an 18"x24" print in her classroom.

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    4 Buckets Worksheet (2013)

    InDesign & Illustrator

    Northwestern Mutual

     

    This work-flow was designed for Financial Representative at Northwestern Mutual to help them illustrator to clients where they are best off keeping their money to reach their goal of financial security. These are the last two versions of the piece that I created, one of which allows a bit more interactivity for the Financial Rep. Unfortunately, this project was never finished while I was at Northwestern Mutual. There turned out to be a fundamental difference as to the way some Financial Reps were explaining this process versus others. It was decided that there needed to be more evaluation of the process to figure out if there could be a unified method before we came back to creating  a work-flow worksheet.

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    Field Compensation One-Pager by Andrew Von Haden

    Field Forward One Pager (2013)

    InDesign and Illustrator

    Northwestern Mutual

     

    This one-pager was designed to illustrate the effect that the Retirement Income Strategy was having on compensation in the field.

     

    Note: All of the text has been filled with placeholder text and the numbers have been scrambled to protect the confidentiality of the original piece.

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    Top 5 Retirement Questions for Northwestern Mutual by Andrew Von Haden

    Top 5 Retirement Questions (2013)

    InDesign

    Northwestern Mutual

     

    I created this as a one-pager for the Implementing the Retirement Strategy, which offered 5 quick tips for Financial Representative on how to better their skills as well as providing some links to where they could find more information.

     

    Note: All of the text has been filled with placeholder text to protect the confidentiality of the original piece.

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    Financial Security Award Beer Label by Andrew Von Haden

    Financial Security Award Beer Label (2013)

    Illustrator

    Northwestern Mutual

     

    Perhaps the most interesting project that I worked on at Northwestern Mutual was this one. The Financial Security Award is an award that is given to Financial Representatives who achieve very highly in the area of financial security. To celebrate their performance, there was a cocktail hour that was being held in their honor and Northwestern Mutual wanted to do something special. We got in contact with MKE brewing company who provided the beer with the custom labels printed on them. The final version of the label that went on to the bottle features the government warning for alcoholic beverages in small lettering on the right hand side.

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    Retirement Market One Pager for Northwestern Mutual by Andrew Von Haden

    Retirement Market One Pager (2013)

    InDesign & Illustrator

    Northwestern Mutual

     

    This piece was created to show the benefits of purchasing a supplemental life insurance policy. The "buckets" graphic used was an altering of a different graphic that is often used within the retirement market within Northwestern Mutual. We decided to place the text and the graphic side by side to each other. While this did have the negative effect of creating a lot of white space on the page, it gives the graphic and the text equal importance, which was very important to the piece.

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    Term Conversion Newsletter (2013)

    InDesign

    Northwestern Mutual

     

    This newsletter was created as a one shot to help explain the benefits of term conversion to the Financial Representatives. The piece features the new brand colors and guidelines that had recently been introduced to the company.

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    Sprecher On for Northwestern Mutual by Andrew Von Haden

    Keep Calm and Sprecher On (2013)

    Illustrator

    Northwestern Mutual

     

    This small piece was created to be emailed out to the entire department for a team outing to the Sprecher brewery. The design is based on the "Keep Calm and Carry On" posters from Britain in the Second World War. The icon at the top is the prancing raven taken from the Sprecher crest. Atop the raven's head is the crown that is found on the "Keep Calm" posters.

Andrew Von Haden © 2013. All rights reserved.

Delafield, WI